- Unless you are already familiar with revenue attribution and so are fairly technical/analytical, knowing what to find comparing competing offerings can be daunting
- Many companies can have flashy dashboards and also other eye candy, but talk very little regarding the underlying methodology - Sure, whatever methodology they may be using might be superior to double counting sales or even the last touch method you might be using currently, but is it accurate or actionable Why the Current Tools for Measuring Campaign Performance Are Doomed - Prior to the rise of social and mobile marketing, the ecommerce and display advertising world bemoaned the shortage to tools and techniques to adequately address measurement - There are a lot of reasons as to why things were stagnant - First, investment in space continues to be minimal - The big analytics players (Omniture and Coremetrics) completed their land grab and were subsequently acquired by rather large, established companies (Adobe and IBM) which probably had them focus on integration than innovation in recent years - Maybe they will emerge from their deep sleep sometime soon, but I wouldn't hold my breath Engaging and Onboarding Channel Partners - One marketing strategy which is still at the forefront on reaching people and bringing in customers may be the cost-effective mail means of utilizing saturation mailing services - This is an effective means for businesses to arrive at consumers because the cost of each mailing is cut down tremendously by postal discounts given at the carrier route level - Using updated software you can market to particular consumer segments and generate meaningful results for an advertiser - It is actually an easy task to reach each household on a email list which has a small percentage of cost of a stamp - Advertisers can track their results - Also, while using feedback from each mailing the advertisers can learn whether the message delivered works well or not - What makes this manner of Printing and Mailing Services alter from a general print advertisement is, you are able to send your message straight to the intended recipients whereas having a print advertisement inside a magazine or newspaper you simply hope that this reader views the page bearing your ad 1. Look within your own database for multi-channel marketing prospects. The greatest opportunities are often those clients that you have an existing relationship with. If you have been supplying them other services you most likely have trust and credibility inside organization. Leverage see this your relationship to get to the right people (see point two). In addition to its wide reach and versatility, SMS is an excellent low cost selection for marketers only starting out with mobile. It provides a chance to connect with customers over a mobile device for a low monthly cost. Unlike creating an app or mobile optimised site there won't be any large upfront costs, or long lead times to handle. An SMS marketing campaign can be positiioned in minutes and implemented immediately. SMS marketing could be a easy way to begin with mobile marketing, with the potential to add other mobile mediums like apps and geo-location later on the track.
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